Circus Circus had lost its relevance on the Las Vegas Strip. Once a destination for family fun, it no longer appealed to a new generation of visitors seeking upscale environments, immersive experiences, and sophisticated nightlife. The challenge was to evolve the brand without losing the entertainment legacy it was built on.
Masquerade transforms the familiar into the unexpected, positioning itself as a bold, elevated alternative to the Strip’s traditional offerings. It retains the spirit of performance and fantasy while delivering a refined experience, reigniting excitement around a historic name through a new lens of sophistication and mystery.
Rough cuts.
Designed behind the mask of blue light glasses.
