In the chair.
Every great look starts with a steady hand and a vision. From first sketch to final polish, here’s how I refine and shape ideas into bold, effective design.
1.
Consult. Start with a conversation.
Before the first cut, I listen. A strong design starts with understanding. Who you are, what you need, and where you want to go. By diving deep into the brand, audience, and goals, I make sure every decision is purposeful and precise.
2.
Plan. Line up the vision.
No guessing, no winging it. Research, inspiration, and strategy come together to create a strong foundation. I analyze competitors, explore visual directions, and map out the best approach, ensuring that when the real work begins, every move is intentional.
3.
First Cut. Build a foundation.
Rough sketches, wild ideas, and unexpected angles, this is where creativity runs free. Concepts take shape as I push boundaries and experiment with form, color, and typography. Each design is crafted with precision, energy, and a clear connection to the brand’s essence.
4.
Refine. Trim & tweak to perfection.
Great design is all about the details. I step back, assess, and fine-tune, shaping every element until it’s clean, balanced, and aligned with the bigger picture. From typography choices to subtle refinements, I make sure the final design is as polished as it is powerful.
5.
Reveal. Styled & set.
The work is done, the design is crisp, and the brand is ready to make an impression. Whether it’s a bold new identity, a refined package design, or a digital experience, the final product is built to stand out and communicate with clarity. A fresh look, made to last.