Goldstar

A refresh of Goldstar that modernizes Israel’s first beer while honoring its rich heritage. With refreshed visuals, expanded distribution, and a commitment to quality brewing, the project aims to attract new audiences while staying true to Goldstar’s legacy of bold and dedicated craftsmanship.

Beer Rebrand

Packaging & Branding

Packaging & Branding

FW23

FW23

As Israel’s first and most recognized beer, Goldstar holds a legacy of craftsmanship. However, evolving consumer preferences and an increasingly competitive market demand a modernized identity to maintain relevance.

The Goldstar refresh bridges tradition and innovation, preserving its iconic heritage while refining its visual identity, packaging, and marketing. A bold yet respectful rebrand enhances appeals to new audiences while reinforcing its legacy.

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Little Harvest

Baby Food

Little Harvest

Baby Food

Little Harvest

Baby Food

Puppet Strings

Propaganda Exhibit

Puppet Strings

Propaganda Exhibit

Puppet Strings

Propaganda Exhibit

Roger

Trucker Assistant

Roger

Trucker Assistant

Roger

Trucker Assistant