As Israel’s first and most recognized beer, Goldstar holds a legacy of craftsmanship. However, evolving consumer preferences and an increasingly competitive market demand a modernized identity to maintain relevance.
The Goldstar refresh bridges tradition and innovation, preserving its iconic heritage while refining its visual identity, packaging, and marketing. A bold yet respectful rebrand enhances appeals to new audiences while reinforcing its legacy.
Rough cuts.
Heritage on tap, now with a sharper pour.
